Ecofiltro is a social business that has a very clear social objective. To reach 1 million rural Guatemalans with clean water by the year 2020. We will only use financially sustainable methods to reach this goal and we will always remain open to sharing our production process and marketing tactics with any outside group that wants to solve the water challenge in their home country. Ecofiltro got its start over 20 years ago and has operated as a “non-profit” for most of its history. After the realization that the company should not be donation dependent, Ecofiltro became a social business and followed a hybrid approach where urban sales of filters would serve to finance the distribution of rural filters at an affordable price. To date, Ecofiltro has distributed over 350,000 filters throughout Guatemala.